TRUE ALPHA
The concept behind the "True Alpha" is a werewolf who rises by themselves from being just a Beta. An Alpha werewolf has powers and abilities like no other. But there is a cost, the life of another Beta in your pack, or the annulment of another alpha by whatever mean's neccessary. However a True Alpha becomes so by dedication, hard work, and consistancy. I imagine that there could be a series of Nike commercial and products that use the campaign of the "True Alpha" to motivate young athletes to do better in sports.
I chose CrossFit because I had an available resource to go outside of school and take advantage of some awesome equipment. I also chose CrossFit because it is a sport that is overall effiecient for every age group, and no what size you are. I personally have been doing CrossFit for about a year now and It's been life changing. And from what I have seen, anyone and everyone can do it, all it takes is will power ( and a whole lot of it .) Therefore I feel like Nike and CrossFIt would be a good campaign to start together. (Also maybe some friendly competition with Reebok hehehe.)
Some Effects Used:
Twixtor Pro Magic Bullet Looks Ease and Wizz
